Luck Engine — calculate your distribution plan: your magic number of touch points, your Luck Stat, and a 90-day posting cadence.

LUCK ENGINE / distribution planner

The research behind this calculator

1,000,000,000+ views generated every month

That’s Varun Mayya’s content company — the team behind creators like AV, Full Disclosure, and 100X Engineers. They work with hundreds of enterprises across India, and their own channels alone reach 10M+ followers.

In a recent talk, Varun broke down the exact mechanics behind that scale. His conclusion: distribution isn’t luck. It’s a formula — and it’s measurable.

Distribution is engineered luck. Answer six questions and see the exact number of times a prospect must encounter you before they buy — plus your Luck Stat and a 90-day plan to raise it.

Your situation

Your Luck Stat

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/ 100
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Your 90-day cadence

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posts / week to hit target
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weeks to target at current pace
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hours of content needed

What builds your Luck Stat

Your two biggest gaps

Want to turn this into a real growth system?

I help B2B service firms combine AI workflows, founder-led content, and targeted outbound into repeatable buyer touchpoints.

Book an AI Demand Systems Strategy Call →

Luck Engine · a distribution planner that turns content into engineered luck.